PR skills and aviation journalism from a female perspective as well as a need for better language skills in international aerocomms.
PR encompasses marketing and related skills, such as creating newsletters and training days. All associates are experts in their fields and work on projects when necessary.
PR is particularly lacking in the Business and General Aviation (GA) sectors in the UK.
Birdflies
Supplies specialist writing, public relations and marketing services to the aviation industry, in particular the business and general aviation sectors
PR includes
• Press releases
• Case studies
• Press briefings
• Surveys designed to attract media attention
• Product reviews and launches
• Press trips and tours
• Timed features
• Online PR
• Events
• Discussions
• Ghost written articles
• Attention grabbing creative strategies
• Advanced PowerPoint and WordProcessing skills
Birdflies also:
supplies articles about aviation to newspapers, magazines and trade magazines
supplies non-aviation articles to newspapers and trade magazines
supplies PR and marketing training to SMEs in the sector
supplies aviation-related corporate events
supplies aviation-related TV ideas
There are very few agencies offering specialist aviation PR services to such a niche market. Liz has a wider network of contacts then most practitioners, given that she also has the international contacts. Because she writes for Flight International, (the key industry magazine) at airshows, she has access to contacts and information that others may not have
Politically, GA is in bad shape in the UK, with potential legislative threats. Only the strong may survive. GA also needs spokespeople.
There is new European legislation in process, which will affect Business and GA all over Europe and a climate of change where Europe and the US are negotiating airspace and privileges. GA encompasses pilot training, medical services, recreational flying, business aviation, air ambulance, crop spraying, banner towing, Flying Eye radio aircraft and police air work.